Planning to exhibit at a trade show can be exciting and overwhelming all at once—especially for the small business owner. But like a lot of things in business, being in the right place at the right time can change your whole year, and that goes for trade shows and events, too. Read on to find out how to choose the best events for your company to represent at.
Check the Event Page for Clues to the Past
Social media can act as a history book for the past. While that might not always be a good thing, it is for you in this case. You’ll likely be able to search Facebook for last year’s event and check comments, the final attendee RSVP count and check out photos from the event.
Reviewing current and past events can help you find out who shows up and what other vendors you can expect to see there, too. You’ll also be able to get an idea of the scope of the event—is it national or local? If the trade show has an Eventbrite page, you can also track current attendee counts there and find out how much exposure you can expect.
Determine If It’s Right For You Based On Time, Budget and Overall Value
Once you have a good picture of what to expect based on some sleuthing of social media, website pages and event pages, now it’s time to ask yourself if it’s right for you and your business.
Think about cost and value.
When you think about cost, you don’t just want to think about the budget—thought that’s a big deal—you also want to think about value. For you, the trade show may be your chance to break out into a new niche, introduce something that will disrupt the market in amazing ways, and help you shake hands with important folks in your industry. But it could also be a flop if it’s the wrong venue for the wrong price, so find the sweet spot of value for your business.
How will you stand out?
Consider who will be there and how saturated the market is. Are you one of many or do you have a new idea that will turn heads? This question will help you decide where to go but also help you pinpoint any areas you’ll need to focus on. For instance, if you’re in a saturated market, you’ll need to spend time making your booth more inviting and may even need to factor in some giveaways or other treats to draw visitors in.
Protecting All Your Hard Work Just Got Easier
By taking into account all the costs and benefits of exhibiting at an event, you will be able to keep a balanced view of which events offer the most opportunity for your business. In the meantime, make sure you have the most important details covered, like getting vendor insurance before the big day. Not only is it a requirement, but it also helps protect all of your hard work and your business. It’s easy to start an application—simply click to apply!