How to Close a Sale at Your Next Trade Show

It’s always good to review and reassess your standard “elevator pitch”. As your business grows or evolves, you may discover that your customers are looking for something a little different than what your team thinks they do. Not quite sure where to get started? Keep reading for some great tips to close a solid sale […]

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Reaching Customers After the Show

After the dust settles from the whirlwind of activity surrounding your trade show, the real connection can begin! People love trade shows, but to make it really worth the effort, your team needs to nurture all of those fresh leads. Send out Thoughtfully Engaging Email Drips Through a series of email “drips”, you can continue […]

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Tips for a Festive & Magical Holiday Event

The holidays are a prime time to enjoy the all of the benefits that a trade show can bring your business—people are ready to spend. Whether your product or service directly relates to the holidays, or you’re planning your booth for some time in late November through early January, here are five festive ways to […]

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5 Tips to Prepare for an Outrageously Successful Trade Show Event

A trade show is an incredible opportunity to connect with current and potential customers. The booth design, hand-outs, and interactions you have the day of the event are all important to creating success. Keep the following five things in mind for an outrageously successful event that converts visitors to customers. 1. Make Sure You Have […]

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Building Up the Buzz Before an Event

A tradeshow or event is the perfect playing field for making new connections and getting the word out about your product or service. Learn how to reach new audiences and make the most of trade show advertising potential with some helpful marketing tips… Advertise on the Google Display Network The GDN (Google Display Network) allows […]

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Cracking Creativity Blocks

You can bring your next trade show display to the next level if you work with your creative flow and not against it. Here are some tips you and your team can use to keep fresh ideas coming in and get inspired for your next exhibit, trade show, or event. Start earlier than you think […]

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Beating Out the Competition at Events & Tradeshows

There are thousands of tradeshows across the United States every year, and for good reason. A tradeshow is a fantastic way to connect with people who are already fired up about your industry. The challenge with any tradeshow, however, is that attendees are bombarded with so many options as they walk through and explore. To […]

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Get Peace of Mind With Vendor Insurance

Whether you are planning for an upcoming trade show, convention, flea market, or another special event, purchasing vendors insurance is a must. Finding exhibitor insurance that protects your business doesn’t have to be complicated, however. To pull of a successful booth, you and your team has a lot to take consider, but before you dig […]

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Preparing for a Tradeshow: Best Practices & Must-Haves

Dreamy Designs to Be Remembered Design can be fun if you’re creative and it can feel daunting if that’s just not in your wheelhouse, but it’s always a must. Creating a stellar display at your tradeshow doesn’t have to be expensive to be incredible, and it doesn’t have to be over-the-top to be memorable. What […]

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Exhibitor Insurance: When and Why You Need It

When Do I Need Exhibitor Insurance? Every exhibitor contract requires the exhibitor or vendor to have exhibitor insurance for any trade show, convention, or event. Many larger companies have insurance that covers any and all events they attend, but for small businesses and entrepreneurs, it’s important to have a quick go-to when you need insurance. […]

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